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Social medias and business
Why is it better for your company to hire journalists to develop social media content? Because these professionals are specialized in writing for audiences of different profiles. For example, when writing for a neighbourhood newspaper. The journalist understands that the language and the content must be directed, mainly, to the people who live in that …Continuar lendo
What is spontaneous media?
One of the goals of the press office is spontaneous media generation. But it is common for non-sector people to ask, “What does that mean?” Nowadays, with the Internet and sponsored publications, there may be confusion about the difference between press office with advertising agency work. They are two distinct and complementary works. In the …Continuar lendo
A press officer is also a story seller. The difference from a product or service´s salesperson is that, in the case of the press officer, the challenge for great results is knowing how to: filter, format and tell “stories” that may, in fact, be relevant to channels, and can be useful to their readers. For …Continuar lendo
As a child, I loved to hear life stories, been inspired by them, and write about cases. I was fascinated by papers, pens, diaries and all the tools of that time that could “carry” something interesting to anyone. But the tools have changed. Computers, tablets, smartphones, watches and even glasses, along with the internet and …Continuar lendo