{"id":223,"date":"2019-11-04T11:42:47","date_gmt":"2019-11-04T14:42:47","guid":{"rendered":"https:\/\/www.rotascomunicacao.com.br\/?page_id=223"},"modified":"2025-03-27T14:05:21","modified_gmt":"2025-03-27T17:05:21","slug":"media-training","status":"publish","type":"page","link":"https:\/\/www.rotascomunicacao.com.br\/en\/solucoes-corporativas\/media-training\/","title":{"rendered":"Media Training"},"content":{"rendered":"<p>With 28 years of experience with diverse audiences, especially in serving the Brazilian press, Rotas Comunica\u00e7\u00e3o develops Media Training programs to guide and prepare company spokespersons for effective interactions with the media and Brazilian culture. The project includes communication consultancy, assessment of spokesperson profiles, practical training, delivery of content on the spokesperson profile and a detailed report with recommendations.<\/p>\n<p><strong>Services Included<\/strong><\/p>\n<p><strong>1. Spokesperson Profile Assessment<\/strong><\/p>\n<p>\u2013 Analysis of the company spokesperson\u2019s profile<\/p>\n<p><strong>2. Alignment Meeting<\/strong><\/p>\n<p>\u2013 Meeting to understand the organizational culture, key messages and communication objectives.\u00a0Analysis of expectations and challenges faced.<\/p>\n<p><strong>3. Practical Training<\/strong><\/p>\n<p>\u2013 Training sessions with interviews to develop profile content and simulations with the press\/interactions with the media.<\/p>\n<p>\u2013 Verbal and non-verbal communication techniques, crisis management and emotional control.<\/p>\n<p><strong>4. Report<\/strong><\/p>\n<p>\u2013 Report with an analysis of the spokesperson\u2019s performance, recommendations from other professionals, if necessary (speech therapists, psychologists, among others). Content describing the spokesperson\u2019s profile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 28 years of experience with diverse audiences, especially in serving the Brazilian press, Rotas Comunica\u00e7\u00e3o develops Media Training programs to guide and prepare company spokespersons for effective interactions with the media and Brazilian culture. The project includes communication consultancy, assessment of spokesperson profiles, practical training, delivery of content on the spokesperson profile and a &#8230;<\/p>\n","protected":false},"author":1,"featured_media":104,"parent":211,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"cybocfi_hide_featured_image":"","_locale":"en_US","_original_post":"27","footnotes":""},"class_list":["post-223","page","type-page","status-publish","has-post-thumbnail","hentry","en-US"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"With 28 years of experience with diverse audiences, especially in serving the Brazilian press, Rotas Comunica\u00e7\u00e3o develops Media Training programs to guide and prepare company spokespersons for effective interactions with the media and Brazilian culture. 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